About
Kerri McCulloch
25+ years marketing experience specializing in CRM and loyalty management across multiple industries. Her experience has led to the foundation for Designers Collective and a desire to address some of the challenges she faced as Chief Marketing Officer at Perennials and Sutherland that are consistent across the industry.
Large Luxury Retail
Led a $60 Million retail loyalty program in the luxury segment spanning gift cards to high-end priceless experiences
Global Hospitality
Developed the global program with personalized benefits among non-competing hotel brands worldwide
Group Purchasing
Marketing lead for a group purchasing organization which laid the foundation of purchasing power for Designers Collective
Design Manufacturing
Head of Marketing and Merchandising for luxury textile and furniture brand and partner to 60 distinct brands represented by David Sutherland Showrooms